Madison Avenue Marketing

I laughed out loud reading Lileks this morning. He mentioned buying some coffee at Target because he liked the look of the packaging and proceeded to make great fun of those who view marketing as manipulation:

"This is why I’m amusing by those old devious anti-Mad Av stories that warned us how we were being manipulated by the clever brain-clouding evil geniuses of Madison Avenue. They used sex and beauty and attractive colors to entice us. Really. Sink me, Percy. I guess that’s why never see a big pull-out ad with a feces-smeared crone spelling out “FRESCA” by vomiting into the snow. Because we’re being manipulated by attractive images."

Why would you not read Lileks every day?